When it comes to creating a commercial video using animation, the choices are virtually endless. You can utilise a variety of art styles, music, and characters to elicit a specific emotional response from the audience member. Basically, it would work nicely for any marketing strategy where the primary purpose is to motivate the customer to make a buy. Brand recognition is increased for the companies who use animation effectively in their advertising campaigns. To put it another way, unless you’ve decided to use animation, many goals can be fulfilled by using simple video or “actual” actors in it, depending on the situation. It’s even worthwhile to take a chance and mix styles or try something that won’t work with a more standard approach to design. The attention of the audience will be your reward for your efforts.